DESIGN / BRAND / PRINT
Anne Street Partners Darwin AD Campaign
Create an advertising campaign for the Anne Street Partners new office in Darwin Australia. The aim of the campaign was to create awareness of the huge benefits to having a financial plan not only for immediate future but the long term goals for people currently living in the Darwin area. The campaign had to be striking yet simple in its communication whilst still outlining the services and skills available through ASP.
Based on research that the majority of people are only in Darwin for the financial gains of the mining industry or being based through the military and no where to spend their income, we created an identity which could pose a simple question to the cashed up people of the Northern Territory. With so called 'money to burn' the idea was to ask what or where will they be tomorrow and do they actually have a longer term plan to make the most of the their money and dreams.
The campaign is to run over the space of 12 months and be placed on local buses, adshells, shopping centres billboards, various printed collateral as well as planned digital ads throughout the year. A local seminar program is to also assist throughout the year in helping educate the people in to making the most of their money no matter what their circumstances.